Vacant Shops Programme
Unit 7, Queens Parade, Willesden Lane
Indikidual (organic children’s clothing & creative play)
Indikidual – Syreeta Johnson
I live in Willesden with my partner Robin and 2 year old daughter Minnie.
On having Minnie I noticed how hard it was to find clothing that reflected her quirky and creative personality. With my background knowledge from my textile design degree and 10 years working in the fashion industry I decided to set up indikidual – a unisex, organic kids clothing collection with a difference!
Indikidual is for kids with ideas, its all about having fun, being individual and staying cute and cool at the same time. I really want indikidual to be more than just a clothing range and to bring to life the expressive and energetic thinking behind the brand.
Having always been an avid crafter and a strong believer in creative play it was obvious to set up some creative craft workshop, indikidual style!
Get ready for messy making, crazy crafting and basically things you can’t do at home if you care about you carpets!
From March – June: ‘From Here For Here’ - Ariane Prin
Ariane’s work related to a number of disciplines: product design, research, graphic design and art installations. It always tries to connect human activities with environmental principles, ranging from practical improvements and everyday solutions to more abstract concepts.
“I think a design project is particularly rich when it is paired with something outside the design world, so I take advantage of opportunities to work with bakers, hairdressers, engineers, acrobats, biologists, as well as Japanese craftsmen.
At Queens Parade I will be exploring a socially, economically and environmentally self-sufficient system call “From Here For Here”. Using waste generated from local businesses, I will design products inside the shop and label them with the identity of Willesden Green, as I believe the role of designers today is to find methods of making that apply to localized contexts.”